About GfK insights4u

Developed and managed by GfK Custom Research North America, GfK insights4u is a free, interactive online community designed to connect marketing professionals, product managers, brand managers and market researchers with GfK experts and partners who can offer the latest thought leadership and insights available to address specific business challenges. To put it simply, GfK insights4u makes it quick and easy for you to Share Knowledge and Take Action to address challenges at every stage of the marketing process.

 

GfK insights4u places a broad range of white papers, reports, presentations and articles addressing a full spectrum of marketing and research challenges at your fingertips. So whether you’re looking to learn more about consumer trends in one or more markets around the world, need a deeper understanding of the latest trends in customer loyalty or brand health tracking, need a primer on developing winning customer segmentation or an in-depth perspective on how to bring strategic innovation to your organization, the insights you need are only a click away.

 

The subject matter experts or “gurus” who contribute articles to GfK insights4u are senior researchers from GfK’s sector-specific teams, research practice areas as well as from our research centers for excellence in North America and around the world. You’ll always know if posted content or comments come from a GfK representative as they are always identified by a small GfK logo, which appears next to their name. In addition, experts from outside GfK who serve as “guest gurus” may also post articles and content to the site with permission from the Editors.

 

We invite you to log on, visit often and join the various conversations taking place across GfK insights4u. And, we welcome your comments, suggestions for improvement and feedback via the online Contact Us form so we can continue to develop and evolve the site to meet you needs.

 

We look forward to hearing from you!