Alison Chaltas

Executive Vice President, GfK Shopper and Retail Strategy

Alison Chaltas is a founding principal at GfK Shopper and Retail Strategy, a dynamic, analytically-driven sales and marketing firm specializing in shopper marketing and next generation category management.
Alison’s core strength is building brands through creative insight-based retail solutions.
She has been at the forefront of shopper marketing and category management best practices for twenty years.
Alison began her career with Procter & Gamble, developing new channels of distribution and category management capability.
As an Shopper and Retail Strategy founder, Alison brings proven success helping manufacturers and retailers collaboratively build categories and brands via shopper-centric insights and solutions.
Alison holds an AB in economics from Harvard, a MBA in marketing & organization behavior from Kellogg, and advanced work in channels management & communication at NYU.

Posts by Alison Chaltas

Get Ready for Global Shopping Marketing

It's coming

10/3/2011, 4:18pm

Shopper Marketing is taking hold across the consumer goods industry worldwide. The next frontier is harnessing and sharing the best insights & activation across borders.

Cracking The Code: Unlocking The Power Of Shopper Marketing

4/21/2011, 12:30pm

Why are so many still struggling down the road of Shopper Marketing? What do we already know? What do we need to know to activate Shopper Marketing?

The Remarkable Rise Of Shopper Marketing

4/19/2011, 1:54pm

Among the lessons to be learned from recents years is that economic adversity isn’t all bad--especially if you're interested in Shopper Marketing.

Think Differently: Debunking The Myths Of 'Path To Purchase'

10/3/2011, 2:45pm

Navigating the shopper's road to purchase has led to ground-breaking new insights that are reshaping the store, and redefining the go-to-market approach across all departments.

Ramping up your organization's strategic selling skills?

Ask yourself 5 questions

10/13/2011, 12:59pm

Success in this challenging economy means that salespeople must be much more than relationship managers.They must be strategic thinkers and problem solvers in the eyes of the customer.

GfK Survey Reveals Evolving Trends in American Holiday Shopping and Spending

Valuable Insights On Consumer Behavior for Recession Weary Retailers

10/19/2011, 11:49am

Retailers embarking on a seasonal hiring binge this year may want to rethink their plans, according to a new survey.

GfKinsights4u Social Network

	"Changing the frame of reference brings the research outcome to the next level"
	04:54 PM May 21

	"We owe respondents a more rewarding, engaging research experience - we MUST engage with the respondent"
	04:39 PM May 21

	What does it take to earn a customer's trust? Ken Powaga, of GfK Customer Loyalty, provides three solid rules in... http://t.co/d4fWH3yl
	02:25 PM May 21

	Trust: A Pathway to Customer Loyalty was shared via 'google_plusone_share'.
	02:21 PM May 21

	My week on twitter: 8 retweets received, 22 new followers, 1 mentions. Via: http://t.co/2gswiyE9
	12:30 PM May 21

	This Politico editorial on over-the-air (OTA) broadcasting prominently cites data from Knowledge Networks, which... http://t.co/e3stgdf1
	09:43 AM May 21

	Data Visualization Landscape was shared via 'like'.
	03:08 PM May 18

	A new GfK blog entry from our "data viz" authority, who tells why good visualization "is the result of a process... http://t.co/rcnYiOay
	02:56 PM May 18

	Data Visualization Landscape was shared via 'like'.
	02:54 PM May 18

	Data Visualization Landscape was shared via 'favorites'.
	02:41 PM May 18

	With Facebook's IPO set for today, the AP/CNBC poll conducted by GfK Roper has been garnering pickup worldwide --... http://t.co/M9YIr8wI
	10:52 AM May 18

	GfK research in partnership with http://t.co/e9fmsFd7 is providing deeper insights into users of digital coupons ... http://t.co/5odjRIJc
	10:35 AM May 16

	Innovate or Die was shared via 'email'.
	06:38 PM May 7

	Innovate or Die was shared via 'twitter'.
	09:10 PM May 6

	Integrated Customer Measurement was shared via 'email'.
	10:32 AM May 5

	The Key Drivers of Customer Delight and Dissatisfaction are Changing was shared via 'email'.
	10:29 AM May 5

	http://www.gfkinsights4u.com/insights4u.cfm?articleID=484 Pricing Models in Marketing Research www.gfkinsights4u.com
	07:41 PM Mar 28

Location Wars:The secrets of country brand marketing http://www.themarketer.co.uk/trends/location-wars-the-secrets-of-country-brand-marketing/?locale=en

Location Wars:The secrets of country brand marketing
www.themarketer.co.uk
Forget postcard clichés, country brand marketing has become big business as nations battle it out for top billing on the world stage to attract business and tourism. Muireann Bolger looks at what makes a strong country brand and the winners and losers of 2011

09:20 PM Nov 30

	The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756 ’Tis the season to be frugal www.economist.com THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
	08:56 PM Nov 30

Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!

AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back

02:48 PM Nov 30

	Wouldn’t It Be Great To Be In The Customer Experience Business? http://www.gfkinsights4u.com/insights4u.cfm?articleID=448 Wouldn’t It Be Great To Be In The Customer Experience Business? - insights4u - Share Knowledge, Take www.gfkinsights4u.com There is a world of difference between being in the Experience business (capital “E”) and designing the customer experience (small “e”).
	09:31 PM Oct 26

	Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.gfkinsights4u.com/insights4u.cfm?articleID=449 Younger Automobile Buyers Not as Brand Loyal as Older Counterparts - insights4u - Share Knowledge, T www.gfkinsights4u.com New survey shows steady decline in customer loyalty for specific brands, signals the need for a new approach to marketing automobiles in the future
	09:30 PM Oct 26

Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? http://www.gfkinsights4u.com/market_research_and_the_smartphone-__star_crossed_lovers_or_strangers_in_the_night.html

Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? - insights4u - S
www.gfkinsights4u.com
Wayne Gretzky famously said he always skates to where the puck is going. In market research, it is clear the puck is headed straight to the smartphone.

07:28 PM Oct 26

Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.marketwire.com/press-release/younger-automobile-buyers-not-as-brand-loyal-as-older-counterparts-1577965.htm

Younger Automobile Buyers Not as Brand Loyal as Older Counterparts
www.marketwire.com
NEW YORK, NY--(Marketwire - Oct 26, 2011) - During the past decade, automobile manufacturers have experienced a steady decline in customer loyalty for specific brands. This change signals the need for a new approach to marketing automobiles in the future according to a new survey conducted by GfK Au...

07:10 PM Oct 26

What our experts are saying...

Allan Fromen
Allan Fromen is a Vice President, Consulting with GfK, where he focuses on the Financial Services Sector, with clients that include the top banks, credit card companies, and wealth management ...