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Account Manager, GfK Roper Consulting
- Joined GfK in 2004, first working in Consumer research for a range of clients including luxury goods, alcoholic beverages and personal care clients, before moving to Roper Consulting in 2006.
- Specialises in global consumer insight, using data from GfK Roper Reports® Worldwide to advise clients in all sectors on how to understand and react to consumer trends around the world.
- Graduated from the University of Reading with a degree in Sociology.
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Posts by Anna Clark
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Too much information?
Online researching has changed the way we shop, but does it sometimes make decisions harder? 8/17/2010, 10:30am |
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Online researching has changed the way we shop, with online comparisons and consumer reviews, but sometimes for me there is almost too much information. |
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Queue Ahead - Plan Ahead
A reminder that a great purchase doesn’t outweigh a negative purchase experience5/12/2010, 12:25pm |
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It is an oft-spoken cliché that British people love to queue, but companies should be careful not to take advantage of this tendency toward civility. |
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Changing behaviour for the better
The importance of 'fun' in 'fundraising'3/19/2010, 9:12am |
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Exploring the whether fun can help close the gap between what we know we should do, and how we actually behave? |
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Experiencing Globalisation
A reminder of just how real globalisation is, from a recent trip to rapidly developing Delhi.2/16/2010, 11:52am |
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On a recent trip to Delhi, we took the opportunity absorb the city, do some people watching, and as trend spotters on tour, check out the local advertising. |
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A New Twist on NPD
Using consumer trends to develop fresh ideas1/21/2010, 11:48am |
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What can marketers learn from teenage boys who douse themselves in cologne? Lots! Here's how the Lynx (Axe) brand is using consumer trends to develop winning innovation. |
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GfKinsights4u Social Network
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Follow Us
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'like'
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06:27 AM
Feb 5
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'linkedIn'
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06:27 AM
Feb 5
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Wave 5 innovation forces you int he future & step out of your comfort zone #CIevent2012
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11:48 AM
Jan 31
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When you build segmentation studies don't just ask what you're doing today, but more importantly what are you doing tmrw #CIevent2012
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11:04 AM
Jan 31
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Wave 5 Innovation: when you can create a whole new category that still meets the same need states but in a completely new way#CIevent2012
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11:04 AM
Jan 31
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There are 4 buckets that help organize purchasing motivation: Security, Wellbeing, Gratification & Convenience #CIevent2012 #gfkcrna
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11:04 AM
Jan 31
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756
’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
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08:56 PM
Nov 30
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Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!
AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
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02:48 PM
Nov 30
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