Profile: Anna Clark

Account Manager, GfK Roper Consulting

Joined GfK in 2004, first working in Consumer research for a range of clients including luxury goods, alcoholic beverages and personal care clients, before moving to Roper Consulting in 2006.
Specialises in global consumer insight, using data from GfK Roper Reports® Worldwide to advise clients in all sectors on how to understand and react to consumer trends around the world.
Graduated from the University of Reading with a degree in Sociology.

Posts by Anna Clark

Too much information?

Online researching has changed the way we shop, but does it sometimes make decisions harder?

8/17/2010, 10:30am

Online researching has changed the way we shop, with online comparisons and consumer reviews, but sometimes for me there is almost too much information.

Queue Ahead - Plan Ahead

A reminder that a great purchase doesn’t outweigh a negative purchase experience

5/12/2010, 12:25pm

It is an oft-spoken cliché that British people love to queue, but companies should be careful not to take advantage of this tendency toward civility.

Changing behaviour for the better

The importance of 'fun' in 'fundraising'

3/19/2010, 9:12am

Exploring the whether fun can help close the gap between what we know we should do, and how we actually behave?

Experiencing Globalisation

A reminder of just how real globalisation is, from a recent trip to rapidly developing Delhi.

2/16/2010, 11:52am

On a recent trip to Delhi, we took the opportunity absorb the city, do some people watching, and as trend spotters on tour, check out the local advertising.

A New Twist on NPD

Using consumer trends to develop fresh ideas

1/21/2010, 11:48am

What can marketers learn from teenage boys who douse themselves in cologne? Lots! Here's how the Lynx (Axe) brand is using consumer trends to develop winning innovation.

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