Beyond Scrimp 'N Save Top Five Consumer Trends for 2009
It’s (Not Just) the Economy!
In identifying the top trends for 2009, it was obvious that Scrimp ‘n’ Save, our trend about economizing, would be featured on the list. Data from the GfK Roper Report® US study shows that 73% of Americans anticipate having to cut back on expenses in the next 6 months. However, the story is not just about going without. We have also identified three additional trends to focus on this year:
- Home Is Where It’s At, a trend reflecting how consumers are staying in more
- Moving to Fun, which captures how consumers are staying cheerful amidst the gloom and
- Indulgence, which speaks to how consumers are rewarding themselves with the occasional treat.
The fifth – and in many ways most interesting trend – is a combination of our trends Green Awakening and Simplicity. That is the tendency towards more simple, ecologically sound lifestyles, partly due to economic necessity.
