Profile: David Crosbie

Account Manager, GfK Roper Consulting
Has worked in market research since 2003, and in GfK Roper Consulting since 2007.
Specialises in global consumer insight, using data from GfK Roper Reports® Worldwide to advise clients in all sectors on how to understand and react to consumer trends around the world.
Graduated from the University of Oxford with a degree in Oriental Studies.
Fluent Japanese speaker.

Posts by David Crosbie

Green Responsibility

Politicians, multinationals, consumers – who should be taking responsibility for protecting the environment?

5/20/2010, 2:57pm

A couple of recent news events have made this question more pertinent than ever.

Ash Clouds Our View of the Future

Volcanic eruptions are just the latest ‘unknown unknown’ to challenge our predictions.

4/23/2010, 10:17am

As the dust settles on an unprecedented week of travel disruption, David Crosbie considers the effect such events can have on how we plan ahead.

Consumers' Green Attitudes No Fairy Tale

Reaction to awareness campaign underlines the controversial nature of this topic

3/31/2010, 10:32am

The British government’s latest climate change campaign has been criticised by advertising watchdogs after hundreds of complaints from the public

Cooking For All Curries Favour in India

It seems that traditional gender roles around food are changing in the sub-continent

3/11/2010, 10:36am

Indian cooking is loved all around the world – but food marketers should note who cooks it and why.

Talkin' 'bout My Generation

Nothing brings people together like a shared grievance

2/18/2010, 2:27pm

David Crosbie (29) never identified himself with a ‘generation’, until now. What could have brought about this revelation?

Going against the grain?

On the contrary, Japan’s latest green innovations are right on trend

1/28/2010, 3:16pm

Tokyo’s recent Eco Products Fair showcased a range of innovations that fit with the idea that being kind to the environment doesn’t have to involve great cost or complexity.

Feel the Rage and Prepare to Be "Janmoired"

Consumer power is here to stay in 2010

1/11/2010, 1:24pm

Attention consumer marketers...in 2010 Consumers Are In Control. My advice? Deliver on your brand promise, respect the power of social media and avoid being Janmoired.

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