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- Account Manager, GfK Roper Consulting
- Has worked in market research since 2003, and in GfK Roper Consulting since 2007.
- Specialises in global consumer insight, using data from GfK Roper Reports® Worldwide to advise clients in all sectors on how to understand and react to consumer trends around the world.
- Graduated from the University of Oxford with a degree in Oriental Studies.
- Fluent Japanese speaker.
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Posts by David Crosbie
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The Endless Quest for Peace of Mind
5/5/2011, 10:42am |
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A spate of data security scares fuels an on-going trend, says David Crosbie. |
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Getting Away From It All
The search for peace and solitude gets ever trickier1/31/2011, 11:08am |
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Explore the global trend toward streamlining as a consumer response to modern life. |
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Has Indonesia smashed the BRIC wall?
12/9/2010, 12:21pm |
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The world’s fourth most populous country is definitely one to watch, says David Crosbie |
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Despite the Gladwell Debate, Social Networks Matter
11/9/2010, 12:10pm |
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The Blink author’s latest pronouncements should be viewed in the context of broader consumer trends, argues David Crosbie |
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Green Responsibility
Politicians, multinationals, consumers – who should be taking responsibility for protecting the environment? 5/20/2010, 2:57pm |
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A couple of recent news events have made this question more pertinent than ever. |
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Ash Clouds Our View of the Future
Volcanic eruptions are just the latest ‘unknown unknown’ to challenge our predictions.4/23/2010, 10:17am |
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As the dust settles on an unprecedented week of travel disruption, David Crosbie considers the effect such events can have on how we plan ahead.
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Consumers' Green Attitudes No Fairy Tale
Reaction to awareness campaign underlines the controversial nature of this topic3/31/2010, 10:32am |
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The British government’s latest climate change campaign has been criticised by advertising watchdogs after hundreds of complaints from the public |
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Cooking For All Curries Favour in India
It seems that traditional gender roles around food are changing in the sub-continent3/11/2010, 10:36am |
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Indian cooking is loved all around the world – but food marketers should note who cooks it and why. |
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Talkin' 'bout My Generation
Nothing brings people together like a shared grievance2/18/2010, 2:27pm |
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David Crosbie (29) never identified himself with a ‘generation’, until now. What could have brought about this revelation? |
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Going against the grain?
On the contrary, Japan’s latest green innovations are right on trend1/28/2010, 3:16pm |
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Tokyo’s recent Eco Products Fair showcased a range of innovations that fit with the idea that being kind to the environment doesn’t have to involve great cost or complexity. |
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Feel the Rage and Prepare to Be "Janmoired"
Consumer power is here to stay in 20101/11/2010, 1:24pm |
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Attention consumer marketers...in 2010 Consumers Are In Control. My advice? Deliver on your brand promise, respect the power of social media and avoid being Janmoired. |
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GfKinsights4u Social Network
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Follow Us
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'like'
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06:27 AM
Feb 5
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'linkedIn'
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06:27 AM
Feb 5
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Wave 5 innovation forces you int he future & step out of your comfort zone #CIevent2012
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11:48 AM
Jan 31
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When you build segmentation studies don't just ask what you're doing today, but more importantly what are you doing tmrw #CIevent2012
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11:04 AM
Jan 31
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Wave 5 Innovation: when you can create a whole new category that still meets the same need states but in a completely new way#CIevent2012
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11:04 AM
Jan 31
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There are 4 buckets that help organize purchasing motivation: Security, Wellbeing, Gratification & Convenience #CIevent2012 #gfkcrna
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11:04 AM
Jan 31
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756
’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
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08:56 PM
Nov 30
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Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!
AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
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02:48 PM
Nov 30
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