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- Executive Editor, GfK Roper Consulting
- More than 25 years of experience in consumer trends analysis, including writing and presenting in a variety of venues
- Special expertise in demographics, values, and lifestyles
- Manages the team producing client deliverables for the GfK Roper Reports® US service and contributes to deliverables for the GfK Roper Reports® Worldwide service
- These deliverables include the Public Pulse® and Global Pulse® newsletters, client teleconferences and annual perspectives, annual Mood of the World report, and more
- BA cum laude, Research Sociology, Cornell University
- Former Executive Editor of American Demographics magazine and award-winning journalist
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Posts by Diane Crispell
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Authentic Commercial Conversations
8/6/2010, 1:39pm |
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Making commercial conversations sound genuine is a challenge, but when they are done well, consumers hear themselves talking. |
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Selling Innovation to Aging Boomers
Is it a good idea or not?4/12/2010, 1:46pm |
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Is it worthwhile to pitch new and improved products to older Boomers, or should marketers concentrate on reaching younger novelty seekers? |
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The Pitfalls of Simplicity
3/12/2010, 1:53pm |
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Simple isn't always simple, and marketers need to understand why, or they run the risk of irritating consumers. |
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Mutton Chops and Smoking Jackets
Consuming Nostalgia in Sips1/19/2010, 10:25am |
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Yes, velvet is voluptuous. But people seem to be looking for more than the outward trappings of nostalgia these days. Retro trends reveal a longing for civility, too. |
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Communal Media Consumption Still Matters
11/23/2009, 1:54pm |
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If more and more Americans are watching TV alone, how can your ads gain exposure past the "lone consumer"? Make sure they are buzzworthy. |
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New Twists on Mega Drivers
7/1/2009, 12:59pm |
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Food impacts and reflects our generational and cultural identities as Americans and citizens of the world. To learn how, check out this presentation. |
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Beyond Scrimp 'N Save
Top Five Consumer Trends for 2009 4/9/2009, 12:31pm |
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Which of the 26 key global consumer trends should marketers should concentrate on this year? Read on and find out. |
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How Long Will This Recession Last?
3/10/2009, 12:02pm |
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Need an answer to the question on everyone’s mind the world over? These consumer trends can point to marketing strategies to counter the influence of these tough economic times. |
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Make Them Laugh (or at least smile to themselves)
What I want to know is: How much of your life is spent kissing?3/2/2009, 5:00pm |
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Research shows that humor in advertising can help your brand find its way into a consumer's consideration set, even in tough economic times. Need convincing? Read on. |
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Of Affluence and Escapism
2/5/2009, 11:25am |
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From the affluent to the every day, consumers are cutting back and spending more time in front of their comuter screens than exotic getaways. Can you capitalize on these trends? |
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Redefining Indugence
1/14/2009, 10:41am |
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Are consumers really finding ways to enjoy the downturn? And if so, how can savvy marketers capitalize on this trend? Read on to find out. |
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Use It Or Lose It
Keeping the Consumption Habit Engrained1/2/2009, 10:26am |
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In light of the recession, is "staying in" really the new "going out"? For a global perspective on how some restaurants are maintaining momentum in today's economy, read on. |
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