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- Executive Editor, GfK Roper Consulting
- More than 25 years of experience in consumer trends analysis, including writing and presenting in a variety of venues
- Special expertise in demographics, values, and lifestyles
- Manages the team producing client deliverables for the GfK Roper Reports® US service and contributes to deliverables for the GfK Roper Reports® Worldwide service
- These deliverables include the Public Pulse® and Global Pulse® newsletters, client teleconferences and annual perspectives, annual Mood of the World report, and more
- BA cum laude, Research Sociology, Cornell University
- Former Executive Editor of American Demographics magazine and award-winning journalist
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Posts by Diane Crispell
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From Cairo to Tokyo to ?: The Instant Everywhere Culture
Global 24/7 connections are terrific, but only as long as they’re manageable and live up to expectations.3/24/2011, 12:43pm |
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People appreciate the benefits of a technology-driven 24/7 culture. It's up to marketers to manage the pitfalls for them. |
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Who Wants To Be Mature Anyway?
10/27/2010, 12:41pm |
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It turns out that pretty much everyone does. Maturity has its selling points, but it's not everything. |
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Authentic Commercial Conversations
8/6/2010, 1:39pm |
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Making commercial conversations sound genuine is a challenge, but when they are done well, consumers hear themselves talking. |
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Selling Innovation to Aging Boomers
Is it a good idea or not?4/12/2010, 1:46pm |
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Is it worthwhile to pitch new and improved products to older Boomers, or should marketers concentrate on reaching younger novelty seekers? |
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The Pitfalls of Simplicity
3/12/2010, 1:53pm |
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Simple isn't always simple, and marketers need to understand why, or they run the risk of irritating consumers. |
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Mutton Chops and Smoking Jackets
Consuming Nostalgia in Sips1/19/2010, 10:25am |
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Yes, velvet is voluptuous. But people seem to be looking for more than the outward trappings of nostalgia these days. Retro trends reveal a longing for civility, too. |
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Communal Media Consumption Still Matters
11/23/2009, 1:54pm |
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If more and more Americans are watching TV alone, how can your ads gain exposure past the "lone consumer"? Make sure they are buzzworthy. |
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New Twists on Mega Drivers
7/1/2009, 12:59pm |
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Food impacts and reflects our generational and cultural identities as Americans and citizens of the world. To learn how, check out this presentation. |
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Beyond Scrimp 'N Save
Top Five Consumer Trends for 2009 4/9/2009, 12:31pm |
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Which of the 26 key global consumer trends should marketers should concentrate on this year? Read on and find out. |
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How Long Will This Recession Last?
3/10/2009, 12:02pm |
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Need an answer to the question on everyone’s mind the world over? These consumer trends can point to marketing strategies to counter the influence of these tough economic times. |
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Of Affluence and Escapism
2/5/2009, 11:25am |
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From the affluent to the every day, consumers are cutting back and spending more time in front of their comuter screens than exotic getaways. Can you capitalize on these trends? |
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Redefining Indugence
1/14/2009, 10:41am |
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Are consumers really finding ways to enjoy the downturn? And if so, how can savvy marketers capitalize on this trend? Read on to find out. |
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GfKinsights4u Social Network
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Follow Us
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'like'
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06:27 AM
Feb 5
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'linkedIn'
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06:27 AM
Feb 5
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Wave 5 innovation forces you int he future & step out of your comfort zone #CIevent2012
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11:48 AM
Jan 31
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When you build segmentation studies don't just ask what you're doing today, but more importantly what are you doing tmrw #CIevent2012
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11:04 AM
Jan 31
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Wave 5 Innovation: when you can create a whole new category that still meets the same need states but in a completely new way#CIevent2012
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11:04 AM
Jan 31
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There are 4 buckets that help organize purchasing motivation: Security, Wellbeing, Gratification & Convenience #CIevent2012 #gfkcrna
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11:04 AM
Jan 31
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756
’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
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08:56 PM
Nov 30
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Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!
AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
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02:48 PM
Nov 30
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