FACT: Innovation Can Be Predictable...Here's How
Popular opinion suggests that great innovation results from a mysterious combination of forces that make it appear to “fall from the sky.” Call it an act of divine intervention, the harnessing of creative genius, or just dumb luck –innovation seems to most of us to surface at random moments and emerge from circumstances that cannot be reproduced or understood.
However, based on a 30-year analysis of 300 product categories covering 225 countries it becomes clear this perception is false. There is a need to radically alter our perception of innovation towards a very different, perhaps provocative view: Tomorrow’s winning innovation can actually be predicted.
Categories follow common patterns of evolution, and successful innovation occurs in waves that can be predicted.
