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What is GfK insights4u?
GfK insights4u is an online community for anyone seeking ideas, insights, and thought leadership on consumer and business-to-business market research.
It’s a place where marketing professionals, product managers, brand managers, and market researchers can connect with each other and with GfK experts and partners on all aspects of research—from the latest trends to specific business challenges.
GfK insights4u makes it quick and easy for anyone to share knowledge and take action, at any stage of the marketing process.
Who sponsors GfK insights4u?
What can I find on GfK insights4u?
You’ll find white papers, reports, presentations, and articles on the gamut of market research topics. Explore GfK insights4u to:
· Learn more about consumer trends in one or more markets around the world
· Get a deeper understanding of the latest trends in customer loyalty or brand health tracking
· Find a primer on developing winning customer segmentation
· Gain an in-depth perspective on how to bring strategic innovation to your organization
· And more!
The insights you need are often just a click away.
But that’s just the tip of the iceberg. Feel free to join the community discussion on GfK insights4u. You can listen in on the conversation or make the most of of the community by becoming a registered user and participating directly.
Want to add your thoughts to a post on ethnography? Have at it. Has an entry on polling triggered a question for you? Throw it out there. You’ll be talking with peers, subject-matter experts, and other professionals with years of practical expertise.
Who contributes the content on GfK insights4u?
With the exception of comments, all content is contributed by subject-matter experts (we call them “gurus”). They include senior researchers from GfK’s sector-specific teams, research practice areas, and research “centers for excellence”—both in North America and the rest of the globe. They may also include experts from outside GfK.
Comments can be contributed by anyone who’s a registered user of GfK insights4u. A commenter may be the head of research at a Fortune 500 company, a PhD student at a leading university, or a GfK guru.
How can I tell which content is posted by someone from GfK?
We’ve made it easy to recognize what content comes from GfK. Just look for the GfK logo beside the author’s name. That goes for all content, including comments. We think it makes for better transparency.
How can I become a guru?
If you’d like to contribute content to GfK insights4u and you have the market research chops to do it, we want to hear from you. Just complete the online form in the Contact Us section. Our editors will be in touch to learn more about your experience and the content you’re interested in contributing.
I forgot my password. What do I do?
No problem. Click the “Forgot Password?” button on the Login page and follow the instructions provided to create a new password.
Can I share content from insights4u on FaceBook, Twitter, LinkedIn, etc?
You bet. Look for the set of icons at the upper right-hand corner of each post. They let you share content on 50 (and counting) social networking and other sites. This is also where you’ll find icons to print, email, and bookmark content.
How will personal information collected in my profile be used?
GfK respects the privacy of every registered user. The information we collect will be used only in the aggregate by our editors to customize the site’s content, so it works better for you. We will never share or sell any of the information we collect with third parties. For more details, see our Privacy Policy.
Why should I become a registered user?
Because registered users can do two things non-registered users can’t: 1) access all the site’s content, and 2) comment on any post. Very simply, you get much more out of GfK insights4u as a registered user.
And registering is free.
Once I register, how soon will a salesperson contact me?
How about never? Registration gives you full access to content and lets you comment. It doesn’t give anyone access to contact you.
GfK insights4u exists to foster discussions and information-sharing within the market research community. It’s not a sales platform or a covert marketing tool. Future releases will allow registered users who are GfK clients to connect with their GfK representatives—at their option, not ours.
How much does it cost to register?
Nothing. Registering on GfK insights4u is free.
If I’m a GfK survey respondent or client and have a question about a particular study or project, can I ask it here?
No. GfK insights4u isn’t that kind of forum. Instead, please contact your GfK representative directly or, if you’re unsure of who to call, you may use the Contact Us form and we’ll make sure your inquiry gets to the right person.
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