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| | Why Segmentation Studies Fail |
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| Recent Posts |
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Talkin' 'bout My Generation
David Crosbie (29) never identified himself with a ‘generation’, until now. What could have brought about this revelation?
by David Crosbie
1 comment
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Experiencing Globalisation
On a recent trip to Delhi, we took the opportunity absorb the city, do some people watching, and as trend spotters on tour, check out the local advertising.
by Anna Clark
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Empowering Your Inner First Responder
Be it natural disasters, minor accidents, local community needs or even terrorism, Americans are increasingly faced with responding to such events, often without being asked.
by John Bishop
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Going against the grain?
Tokyo’s recent Eco Products Fair showcased a range of innovations that fit with the idea that being kind to the environment doesn’t have to involve great cost or complexity.
by David Crosbie
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Testing The Market for A Bag of Dust
According to a concept test, how many consumers said they might be interested in a new product called "a bag of dust"?
by Joan Palmquist
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A New Twist on NPD
What can marketers learn from teenage boys who douse themselves in cologne? Lots! Here's how the Lynx (Axe) brand is using consumer trends to develop winning innovation.
by Anna Clark
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So...How's He Doing? One Year Later, Americans Rate The President
President Obama concludes his first year in office with the majority of Americans approving of the way he is handling his job, according to a new AP-GfK poll.
by GfK Roper Public Affairs & Media
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Mutton Chops and Smoking Jackets
Yes, velvet is voluptuous. But people seem to be looking for more than the outward trappings of nostalgia these days. Retro trends reveal a longing for civility, too.
by Diane Crispell
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Feel the Rage and Prepare to Be "Janmoired"
Attention consumer marketers...in 2010 Consumers Are In Control. My advice? Deliver on your brand promise, respect the power of social media and avoid being Janmoired.
by David Crosbie
1 comment
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