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• While the opposite seems to hold for the more rational, functional-performance *type of measures

12:44 PM Jan 26

• “In general,” emotional connections are somewhat more important to Traditionals and Boomers than Xers and Gen Y

12:43 PM Jan 26

• “In general,” emotional connections are somewhat more important to Traditionals and Boomers than Xers and Gen Y

12:43 PM Jan 26

• Emotional and rational bonds are important to *the relationship glue with customers from every generation

12:43 PM Jan 26

• Emotional and rational bonds are important to *the relationship glue with customers from every generation

12:43 PM Jan 26

• Technology rates of adoption, receptivity & lifestyles vary by gen, but don’t make the mistake of treating the older gen as techno-adverse

12:41 PM Jan 26

• Technology rates of adoption, receptivity & lifestyles vary by gen, but don’t make the mistake of treating the older gen as techno-adverse

12:41 PM Jan 26

• Get over the misguided assumption that Traditionals reject technology

12:41 PM Jan 26

• Get over the misguided assumption that Traditionals reject technology

12:41 PM Jan 26

• Even when the “drivers” & underlying products/services are the same, still need differentiation to cultivate loyalty with different gens

12:40 PM Jan 26

• Even when the “drivers” & underlying products/services are the same, still need differentiation to cultivate loyalty with different gens

12:40 PM Jan 26

• Generations are a state of mind, a type of attitudinal age, and not a strict chronological definition

12:39 PM Jan 26

• Generations are a state of mind, a type of attitudinal age, and not a strict chronological definition

12:39 PM Jan 26

• Don’t take the loyalty of Traditionals for granted; They expect performance and aren’t willing just to settle because of inertia

12:38 PM Jan 26

• Don’t take the loyalty of Traditionals for granted; They expect performance and aren’t willing just to settle because of inertia

12:38 PM Jan 26

• Don’t make the corresponding mistake of assuming Gen Ys are inherently fickle customers - OUR DATA SAYS DIFFERENTLY

12:38 PM Jan 26

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