Profile: Joan Palmquist

Executive Vice President, Business Development, GfK Custom Research North America
More than 25 years experience in marketing research and new product development, database marketing, segmentation including several years working on-sight at a GfK client company headquarters
Serves as a liaison between researchers and technical team on designing and implementing successful online reporting programs and client portals
Leads the GfK Global Segmentation Team and serves as a consultant on SegMentorSM, GfK’s widely successful approach to segmentation
Frequent speaker and author on segmentation, new product development, and data utilization
Education: Bachelors of Science from the Medill School of Journalism, Northwestern University with double major in Economics. Graduate course work in a variety of business and social issues topics

Posts by Joan Palmquist

Businesses Are People Too

5/18/2010, 12:06pm

Do companies have personalities? And can you identify different business segments and then tap into their needs and behaviors to more effectively sell to them? Absolutely!

The Most Captivating Three Minutes You'll Spend

At ARF Re:think! 2010

3/18/2010, 4:57pm

Looking for a little excitement at ARF Re:think! 2010? Want new insights on segmentation in the aftermath economy? A photo opp with an attractive GfK representative? I thought so.

Testing The Market for A Bag of Dust

Just for Fun!

1/28/2010, 3:16pm

According to a concept test, how many consumers said they might be interested in a new product called "a bag of dust"?

Why Segmentation Studies Fail

And How to Do Them Right!

10/1/2009, 1:59pm

In order to learn about the state of customer segmentation research, GfK Custom Research North America talked to marketing and research directors in a variety of industries.

Need Buy-In For Your Global Segmentation Work? Read This.

8/4/2009, 3:01pm

This white paper offers global marketers a step-by-step playbook for introducing and implementing segmentation results for large multi-country and single country programs.

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