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- Executive Vice President, Business Development, GfK Custom Research North America
- More than 25 years experience in marketing research and new product development, database marketing, segmentation including several years working on-sight at a GfK client company headquarters
- Serves as a liaison between researchers and technical team on designing and implementing successful online reporting programs and client portals
- Leads the GfK Global Segmentation Team and serves as a consultant on SegMentorSM, GfK’s widely successful approach to segmentation
- Frequent speaker and author on segmentation, new product development, and data utilization
- Education: Bachelors of Science from the Medill School of Journalism, Northwestern University with double major in Economics. Graduate course work in a variety of business and social issues topics
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Posts by Joan Palmquist
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Businesses Are People Too
5/18/2010, 12:06pm |
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Do companies have personalities? And can you identify different business segments and then tap into their needs and behaviors to more effectively sell to them? Absolutely! |
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The Most Captivating Three Minutes You'll Spend
At ARF Re:think! 20103/18/2010, 4:57pm |
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Looking for a little excitement at ARF Re:think! 2010? Want new insights on segmentation in the aftermath economy? A photo opp with an attractive GfK representative? I thought so. |
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Testing The Market for A Bag of Dust
Just for Fun!1/28/2010, 3:16pm |
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According to a concept test, how many consumers said they might be interested in a new product called "a bag of dust"? |
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Why Segmentation Studies Fail
And How to Do Them Right!10/1/2009, 1:59pm |
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In order to learn about the state of customer segmentation research, GfK Custom Research North America talked to marketing and research directors in a variety of industries. |
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Need Buy-In For Your Global Segmentation Work? Read This.
8/4/2009, 3:01pm |
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This white paper offers global marketers a step-by-step playbook for introducing and implementing segmentation results for large multi-country and single country programs. |
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GfKinsights4u Social Network
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Follow Us
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'like'
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06:27 AM
Feb 5
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http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'linkedIn'
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06:27 AM
Feb 5
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Wave 5 innovation forces you int he future & step out of your comfort zone #CIevent2012
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11:48 AM
Jan 31
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When you build segmentation studies don't just ask what you're doing today, but more importantly what are you doing tmrw #CIevent2012
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11:04 AM
Jan 31
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Wave 5 Innovation: when you can create a whole new category that still meets the same need states but in a completely new way#CIevent2012
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11:04 AM
Jan 31
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There are 4 buckets that help organize purchasing motivation: Security, Wellbeing, Gratification & Convenience #CIevent2012 #gfkcrna
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11:04 AM
Jan 31
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:11 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
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04:07 PM
Jan 27
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The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756
’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
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08:56 PM
Nov 30
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Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!
AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
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02:48 PM
Nov 30
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