Experienced in marketing research and customer relationship management, including consumer analytics for technology clients within a direct marketing division consulting division of an advertising agency
Manages the US client division (primarily focused on technology, media and advertising agencies) within the consultingteam supporting subscribers to GfK Roper Consulting’s premier consumer trends services – GfK Roper Reports® US,GfK Roper Reports® Worldwide and Roper Youth Report
Understanding the New Consumer
Unsure what to expect from consumers in the wake of the recession? Examine the four major consumer reactions that emerged from the GfK Roper Reports Worldwide data. by Kathy Sheehan
Employee Engagement
Find out some of the simple things you can do every day to positively impact how employees feel about coming to work. by Angela Ballinger