Log In | Register

Insights4u Privacy Policy

GfK Custom Research North America respects the privacy of visitors to its websites.  We have developed this privacy policy to explain to you how we collect and use information on our Insights4U service. This privacy policy ("Privacy Policy") applies only to the operation of website and service located at www.gfkinsights4u.com (the “Service”).

PERSONAL INFORMATION WE COLLECT

Through the Service, GfK Custom Research North America may collect information that can specifically identify you, such as your name, address, telephone number, e-mail address, and other similar information ("Personal Information"). Personal Information is only collected from you when you voluntarily submit it to us, such as when you register to use the Service.

USE OF PERSONAL INFORMATION

We will only use Personal Information as set forth in this Privacy Policy, unless you have specifically consented to or opted-in to another use of your Personal Information.

We may use and disclose Personal Information for any of the following reasons:
  • to respond to requests you may make of us, including to provide services that you have requested and participate in activities that you have joined.
  • to contact you and/or provide you with general information as well as information about our products and services from time to time.
  • to share with agents, contractors or partners of GfK Custom Research North America in connection with services that these individuals or entities perform for, or with, GfK Custom Research North America in connection with the Service. These agents, contractors or partners are restricted from using this information in any way other than to provide services for GfK Custom Research North America. We may, for example, provide Personal Information to agents, contractors or partners for hosting our Service, for data processing services, or so that they can mail you information that you requested, but those parties cannot use your Personal Information for their own purposes unrelated to the work they are doing for us.
  • to respond to duly authorized information requests of governmental authorities or where required by law.
  • to investigate suspected fraudulent activity in connection with the Service or violation of another party’s rights.
  • in connection with the sale, assignment, or other transfer of the business of the Service, in which case we will make commercially reasonable efforts to ensure that any such buyer agrees to treat Personal Information in accordance with this Privacy Policy.

We may collect Personal Information from third parties and merge that data with our existing databases. In such event, we will use any data so acquired in accordance with this Privacy Policy.

NON-PERSONAL INFORMATION WE COLLECT

We may automatically collect Non-Personal Information in connection with your use of the Service.  "Non-Personal Information" means information that cannot be used to specifically identify you.

Non-Personal Information may include the date and time you visited the Service, the pages you visited, the website you came from, the type of browser you are using (e.g., Internet Explorer), the type of operating system you are using (e.g., Windows XP), your IP (Internet Protocol) address and the domain name and address of your Internet service provider.

The Service may also use "cookies" to collect Non-Personal Information and store any login information. A cookie is a piece of information that our webserver sends to your computer when you access the Service. When you come back to the Service, the Service will detect whether you have one of our cookies on your computer. Our cookies help provide additional functionality to the Service and help us analyze Service usage more accurately. For instance, the Service may set a cookie on your browser that keeps you from needing to remember and then enter a password more than once during a visit to the Service.

USE OF NON-PERSONAL INFORMATION

GfK Custom Research North America may use and disclose Non-Personal Information for any number of reasons and with any number of parties. However, such uses shall not include your Personal Information unless such use complies with the permitted uses of your Personal Information set forth above.

DISCLOSURES IN PUBLIC FORUMS

You should be aware that Personal Information which you voluntarily include and transmit online in a publicly assessable blog, forum, social networking site or other service, such as this Service, may be viewed and used by others. For instance, whenever you contribute to the Service, your user name and a link to your profile will automatically appear with your post. We are unable to control such uses of your Personal Information, and by using such services you assume the risk that the Personal Information provided by you may be viewed and used by third parties.

INFORMATION FROM CHILDREN

We have no intention of collecting Personal Information from children under the age of 13. If we become aware that Personal Information from a child under 13 has been collected without the consent of such child’s parent or guardian, we will use all reasonable efforts to delete such information from our database.

SECURITY

The security of your Personal Information is very important to us. We have put in place reasonable physical, electronic, and managerial procedures to safeguard the information we collect. Only those employees who need access to your information in order to perform their duties are authorized to have access to your Personal Information. However, we cannot guarantee that all communications between us or information stored on our servers will be free from unauthorized access by third parties such as hackers, and your use of our services demonstrates your assumption of this risk. 

THIRD PARTY WEBSITES

As a convenience to our visitors, the Service may contain links to a number of websites that we believe may offer useful information. The policies and procedures we described here do not apply to those websites. We suggest contacting those websites directly for information on their privacy, security, data collection, and distribution policies.

OPT-OUT / UNSUBSCRIBE – CONTACT INFORMATION

To have your Personal Information removed from our contact lists for the Service, or to otherwise contact us regarding this Privacy Policy, please write to GfK Custom Research North America at the following address:

GfK Custom Research North America
75 Ninth Avenue, 5th Floor
New York, NY 10011
Attention: Insights4u Team
or e-mail us at insights4u@gfk.com.

Please note that you may continue to receive materials while we are updating our lists.  In addition, we are not able to remove your Personal Information from the lists of any third parties who have been provided with your information in accordance with this Privacy Policy.

CHANGES TO THE PRIVACY POLICY

We may update this Privacy Policy from time to time. When we do update it, we will make the updated policy available on this page. Your continued use of the Service after changes have been made to this Privacy Policy will indicate your assent to the changes; therefore, you should refer back to this Privacy Policy from time to time.  However, we will not materially change the way we use and disclose Personal Information without giving you an opportunity to opt-out of such differing uses.

TRANSFERS OF DATA TO THE UNITED STATES OF AMERICA

The Service is maintained in the United States of America. By using our services, you freely and specifically give us your consent to export your Personal Information to the USA and to store and use it in the USA as specified in this Privacy Policy.

EFFECTIVE DATE

The Privacy Policy was last updated on September 17, 2009

GfKinsights4u Social Network
Follow Us
RSS Feed   Follow Us on Twitter   Follow Us on Facebook   Follow Us on LinkedIn
http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'like'
06:27 AM Feb 5
http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'linkedIn'
06:27 AM Feb 5
Transcending Brand & Loyalty was shared via 'twitter'.
06:27 AM Feb 5
#GirlScouts rolling out new campaign on Capitol Hill tomorrow with new research on girls and leadership: http://t.co/AsKzbUHj (client) #fb
09:58 PM Jan 31
Celebrating 100 Years of #girlscouts ! Read our full report here - http://t.co/2f6q1V9g
02:52 PM Jan 31
Great Stuff @girlscouts #getherthere http://t.co/tmf1q0hn
01:46 PM Jan 31
Wave 5 innovation forces you int he future & step out of your comfort zone #CIevent2012
11:48 AM Jan 31
#CIevent2012 Wave 5 Examples: #Axe, #Crestwhitestrips, #prius, #bagster, #coppertone contnuous spray-GAME CHANGING innovation #CIevent2012
11:04 AM Jan 31
When you build segmentation studies don't just ask what you're doing today, but more importantly what are you doing tmrw #CIevent2012
11:04 AM Jan 31
Wave 5 Innovation: when you can create a whole new category that still meets the same need states but in a completely new way#CIevent2012
11:04 AM Jan 31
There are 4 buckets that help organize purchasing motivation: Security, Wellbeing, Gratification & Convenience #CIevent2012 #gfkcrna
11:04 AM Jan 31
Wouldn't It Be Great To Be In The Customer Experience Business? was shared via 'linkedin'.
04:12 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:11 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:11 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:07 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:07 PM Jan 27
Location Wars:The secrets of country brand marketing http://www.themarketer.co.uk/trends/location-wars-the-secrets-of-country-brand-marketing/?locale=en


Location Wars:The secrets of country brand marketing
www.themarketer.co.uk
Forget postcard clichés, country brand marketing has become big business as nations battle it out for top billing on the world stage to attract business and tourism. Muireann Bolger looks at what makes a strong country brand and the winners and losers of 2011
09:20 PM Nov 30
The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756


’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
08:56 PM Nov 30
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!


AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
02:48 PM Nov 30
Wouldn’t It Be Great To Be In The Customer Experience Business? http://www.gfkinsights4u.com/insights4u.cfm?articleID=448


Wouldn’t It Be Great To Be In The Customer Experience Business? - insights4u - Share Knowledge, Take
www.gfkinsights4u.com
There is a world of difference between being in the Experience business (capital “E”) and designing the customer experience (small “e”).
09:31 PM Oct 26
Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.gfkinsights4u.com/insights4u.cfm?articleID=449


Younger Automobile Buyers Not as Brand Loyal as Older Counterparts - insights4u - Share Knowledge, T
www.gfkinsights4u.com
New survey shows steady decline in customer loyalty for specific brands, signals the need for a new approach to marketing automobiles in the future
09:30 PM Oct 26
Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? http://www.gfkinsights4u.com/market_research_and_the_smartphone-__star_crossed_lovers_or_strangers_in_the_night.html


Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? - insights4u - S
www.gfkinsights4u.com
Wayne Gretzky famously said he always skates to where the puck is going. In market research, it is clear the puck is headed straight to the smartphone.
07:28 PM Oct 26
Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.marketwire.com/press-release/younger-automobile-buyers-not-as-brand-loyal-as-older-counterparts-1577965.htm


Younger Automobile Buyers Not as Brand Loyal as Older Counterparts
www.marketwire.com
NEW YORK, NY--(Marketwire - Oct 26, 2011) - During the past decade, automobile manufacturers have experienced a steady decline in customer loyalty for specific brands. This change signals the need for a new approach to marketing automobiles in the future according to a new survey conducted by GfK Au...
07:10 PM Oct 26
Holiday 2011 Trend: More Gifts Under the Tree ... For Me - DailyFinance http://www.dailyfinance.com/2011/10/24/holiday-2011-trend-more-gifts-under-the-tree-for-me/


Holiday 2011 Trend: More Gifts Under the Tree ... For Me - DailyFinance
www.dailyfinance.com
Recession-scarred shoppers are tired of cutting back, and they're ready to give in to their pent up spending impulses, experts say. So after a few years of austerity, this holiday season, many people are going to be splurging a bit more on presents for themselves.
07:09 PM Oct 26



What our experts are saying...
Howard Lax
Vice President, GfK Customer Loyalty
Latest Post:
The Generational Effect: Customer Loyalty Across The Generations