Posts containing keyword: Economy
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Make Them Laugh (or at least smile to themselves) by Diane Crispell, GfK Roper Consulting | 03/02/2009
Research shows that humor in advertising can help your brand find its way into a consumer's consideration set, even in tough economic times. Need convincing? Read on.
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Use It Or Lose It by Diane Crispell, GfK Roper Consulting | 01/02/2009
In light of the recession, is "staying in" really the new "going out"? For a global perspective on how some restaurants are maintaining momentum in today's economy, read on.
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Do Wedding Tradition$ Weather Recession? by GfK Roper Public Affairs & Corporate Communications | 06/17/2009
Are wedding gifts still excepted in these tough economic times? Or does pragmatism trump tradition in today's economy?
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Green Gets Real... by Tim Kenyon, GfK Roper Consulting | 03/10/2009
GfK Roper Green Gauge study, reveals that consumers are not only more aware of green issues, but are finding practical ways to be eco-friendly while also saving money.
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Are Torture and Sonia Sotomayor Shared American Values? by GfK Roper Public Affairs & Corporate Communications | 06/08/2009
A recent poll suggests that Americans feel the same way about the use of torture and President Obama's first Supreme Court nominee.
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Where Will You Spend Your Summer Vacation? by GfK Roper Public Affairs & Corporate Communications | 04/27/2009
A cruise ship? An island retreat? A cozy cottage on the other side of the world? Or...the backyard? Where are most Americans planning to spend their summer vacations? And why?
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Affordable Luxury, Pet Sharing and Other Ways to Change Your View of Today's Market by Diane Crispell, GfK Roper Consulting | 07/08/2008
In this era of change, marketers and consumers alike need flexible thinking to make sense of what's next in their category. For some inspiration, read this post!
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The Recession or Advertising...Which Is Scarier? by GfK Roper Consulting | 12/01/2008
In his December 2008 article, Ad Age's Nat Ives writes that consumers are less wary of economy than they are the barrage of advertising that comes their way. See why.
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The World's Most Confident Women by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 07/09/2008
GlobalEXECWomen takes a look at women's feelings about their economic situation and attitudes towards globalization.
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Lessons from the Ghosts of Recessions Past by Jon Berry, GfK Roper Consulting | 03/18/2009
In this March 18, 2009 article, BusinessWeek's Arik Hesseldahl explores where consumers are cutting back, how this compares to past recessions and what this means for marketers.
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Is The Recession Taking A Bite Of Of Green Enthusiasm? by Tim Kenyon, GfK Roper Consulting | 04/10/2009
Is the recession taking a bite out of environmentalists’ passion to buy green? Or, do opportunities exist for green savvy marketers?
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Fact or Frivolity? Inside the "Lipstick Index" by Jennifer James, GfK Roper Consulting | 04/29/2009
Newsweek's Jessica Bennet explores the relevance and validity of the Lipstick Index. Is this oft-cited measure fact or frivolity in today's marketplace? You decide.
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What's Your Brand Value to Consumers, Honestly by Diane Crispell, GfK Roper Consulting | 10/09/2008
What value do consumers attach to your brand? Does it translate into global markets? And how do you get your brand in shape to weather the recession? Consider these trends.
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Consumers Still Living Large...Just Smaller by Diane Crispell, GfK Roper Consulting | 11/10/2008
Today's consumers, while cutting back, are still interested in indulgences ranging from golf to space exploration. Yes, space exploration. Curious? Read the full post for more...
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Is Saving Money the New "Green"? by Diane Crispell, GfK Roper Consulting | 12/11/2008
Has saving the rainforests taken a back seat to saving money? What's the key to gaining market share in the age of belt tightening? Consider these trends that may hold the answer.
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Redefining Indugence by Diane Crispell, GfK Roper Consulting | 01/14/2009
Are consumers really finding ways to enjoy the downturn? And if so, how can savvy marketers capitalize on this trend? Read on to find out.
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Of Affluence and Escapism by Diane Crispell, GfK Roper Consulting | 02/05/2009
From the affluent to the every day, consumers are cutting back and spending more time in front of their comuter screens than exotic getaways. Can you capitalize on these trends?
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How Long Will This Recession Last? by Diane Crispell, GfK Roper Consulting | 03/10/2009
Need an answer to the question on everyone’s mind the world over? These consumer trends can point to marketing strategies to counter the influence of these tough economic times.
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Rewind, Pause, Forward by Jennifer James, GfK Roper Consulting | 10/06/2008
What can be learned from consumer reaction to prior downturns? What's the current mood of the world? And, how do you use these insights to win going forward? A must-listen podcast!
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Pessimistic Americans Still Approve of Obama by GfK Roper Public Affairs & Corporate Communications | 11/18/2009
Is the country moving in the right or wrong direction? How do Americans rate their President's performance. Find out with the lastest AP-GfK Poll results.
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The Evolution of Private Brands by Ralph Blessing, GfK Strategic Innovation | 11/18/2009
Private labels have increasing consumer appeal in today's tough economy. What does this mean to retailers? Learn where private brands will--and should--go next in this white paper.
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Welcome To A New Age of Green Pragmatism by Tim Kenyon, GfK Roper Consulting | 11/18/2009
Today, going green is more about practical matters, as opposed to the alturistic. It's about saving money, health, getting value and promoting safety.
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Did Cyber Monday Save Black Friday? by GfK Custom Research North America | 12/14/2009
Burdened by debt woes, layoff threats and other economic stress, consumers kept their wallets closed on Black Friday. But Cyber Monday offered retailers a glimmer of hope.
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I'm Buying Optimism by Jon Berry, GfK Roper Consulting | 01/06/2010
I'm optimistic about Apple's "i"-posse of products, the "cash for caulkers" green jobs push, and the 2010 World Cup. What's on your list of reasons for hope for the coming year?
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So...How's He Doing? One Year Later, Americans Rate The President by GfK Roper Public Affairs & Corporate Communications | 01/20/2010
President Obama concludes his first year in office with the majority of Americans approving of the way he is handling his job, according to a new AP-GfK poll.
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Talkin' 'bout My Generation by David Crosbie, GfK Roper Consulting | 02/18/2010
David Crosbie (29) never identified himself with a ‘generation’, until now. What could have brought about this revelation?
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Need to Know 2010, Beyond Recession by Kathy Sheehan, GfK Roper Consulting | 03/01/2010
How are consumers today looking to move past the recession? And what do these trends mean to marketers? Hear the latest global consumer trends outlook from Kathy Sheehan.
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The New Globalists : Leapfrogging the recession by going abroad by Jon Berry, GfK Roper Consulting | 03/01/2010
Why go to grad school when you can go abroad to leapfrog the recession? Inside the new, personal era of globalization.
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Why Green Weathered the Storm and What it Means for Your Business by Tim Kenyon, GfK Roper Consulting | 03/09/2010
With 52% of consumers saying they plan to be more environmentally conscious in the next year, now is the time to understand where they are moving in the green arena.
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The Most Captivating Three Minutes You'll Spend by Joan Palmquist | 03/18/2010
Looking for a little excitement at ARF Re:think! 2010? Want new insights on segmentation in the aftermath economy? A photo opp with an attractive GfK representative? I thought so.
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Top Green Trends for 2010 by Tim Kenyon, GfK Roper Consulting | 04/07/2010
What are the top green marketing trends for 2010? Where do Americans fall among the environmental spectrum? Go inside the new era of Green Pragmatism in this webcast.
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New AP-GfK Poll Finds Good News for American Cars by GfK Roper Public Affairs & Corporate Communications | 04/23/2010
Americans once again prefer US cars, according to the latest AP-GfK Poll.
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Americans Rate The President, Congress on the Economy, Health Care and More by GfK Roper Public Affairs & Corporate Communications | 04/21/2010
The latest AP-GfK Poll results.
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Built to Last by Jon Berry, GfK Roper Consulting | 05/03/2010
As recession-singed consumers reenter the market, businesses should remind them that buying products built for the long haul will save them money they can spend on other things.
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Loyalty in Turbulent Times: Insights for Retail Banks: by David Albert, GfK Customer Loyalty | 05/17/2010
Consumer discontent is leading to a disproportionately large number of Exit Bound customers at retail banks. How do you plug the leaky bucket and get more business?
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Nearly Half Of Americans Prefer Less Government Involvement In The Financial Services Industry Reports New GfK Survey by Doug Cottings, GfK Financial Services | 05/26/2010
Study reveals current opinions break away from political stereotypes
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It Takes Two by Jon Berry | 06/09/2010
There's not a single, simple theme to consumer attitudes on food. And within that insight is a growth path for business.
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The AP-GfK Poll on Politics Economy and Health care by GfK Roper Public Affairs & Corporate Communications | 06/29/2010
Watch Geoff Feinberg of the AP-GfK Poll outline the latest findings from the Politics Economy and Health care Topline.
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Winners and Losers: Recession Impact on Perceptions of Financial Services Companies by Doug Cottings, GfK Financial Services | 07/28/2010
Following one of the worst economic crises in recent history, what can financial services professionals do the rebuild their image and reputation?
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