Posts containing keyword: Globalization
|
|
Use It Or Lose It by Diane Crispell, GfK Roper Consulting | 01/02/2009
In light of the recession, is "staying in" really the new "going out"? For a global perspective on how some restaurants are maintaining momentum in today's economy, read on.
|
|
US Leadership in the World at Risk: by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 01/19/2009
A post-election, but pre-inaugural look at the biggest issues facing the Obama Administration in managing Brand America.
|
|
Global Enviromental Concerns Growing by Tim Kenyon, GfK Roper Consulting | 09/10/2008
Concerns over pollution and climate change are rising worldwide. Find out why and who consumers around the world think should take the lead to addressing them.
|
|
Sustaining Personal Mobility In the Evolving Urban Living Context by GfK Automotive | 06/16/2009
America's New Urbanism and urban-living movement has major implications for the Automotive industry, not to mention green marketers. Learn how in this acclaimed ESOMAR paper.
|
|
Paris Tops Ranking in Global City Image Study by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 06/16/2009
Thinking of taking your brand international? Looking for the perfect city to host your next team meeting? Consider those with the best city brands worldwide.
|
|
Asian Women in the Global Economy by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 07/01/2008
This presentation discusses the growing opportunities for Asian women in the global economy. It was presented by Xiaoyan Zhao at the Global Summit of Women in Hanoi in June 2008.
|
|
Affordable Luxury, Pet Sharing and Other Ways to Change Your View of Today's Market by Diane Crispell, GfK Roper Consulting | 07/08/2008
In this era of change, marketers and consumers alike need flexible thinking to make sense of what's next in their category. For some inspiration, read this post!
|
|
Losing Sleep Over the BRIC Markets? by Diane Crispell, GfK Roper Consulting | 07/31/2008
How do you build trust with Russia's skeptical consumers or help your brand connect with prospects in China? No need to lose any sleep over your global marketing strategy....
|
|
Build Your Brand By Building Consumer Confidence by Diane Crispell, GfK Roper Consulting | 08/13/2008
Whether you're targeting teens or entering a BRIC country, you can build enthusiasm for your brand by accentuating the positive. Here's how.
|
|
The World's Most Confident Women by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 07/09/2008
GlobalEXECWomen takes a look at women's feelings about their economic situation and attitudes towards globalization.
|
|
What's Your Brand Value to Consumers, Honestly by Diane Crispell, GfK Roper Consulting | 10/09/2008
What value do consumers attach to your brand? Does it translate into global markets? And how do you get your brand in shape to weather the recession? Consider these trends.
|
|
Consumers Still Living Large...Just Smaller by Diane Crispell, GfK Roper Consulting | 11/10/2008
Today's consumers, while cutting back, are still interested in indulgences ranging from golf to space exploration. Yes, space exploration. Curious? Read the full post for more...
|
|
Is Saving Money the New "Green"? by Diane Crispell, GfK Roper Consulting | 12/11/2008
Has saving the rainforests taken a back seat to saving money? What's the key to gaining market share in the age of belt tightening? Consider these trends that may hold the answer.
|
|
Redefining Indugence by Diane Crispell, GfK Roper Consulting | 01/14/2009
Are consumers really finding ways to enjoy the downturn? And if so, how can savvy marketers capitalize on this trend? Read on to find out.
|
|
How Long Will This Recession Last? by Diane Crispell, GfK Roper Consulting | 03/10/2009
Need an answer to the question on everyone’s mind the world over? These consumer trends can point to marketing strategies to counter the influence of these tough economic times.
|
|
Beyond Scrimp 'N Save by Diane Crispell, GfK Roper Consulting | 04/09/2009
Which of the 26 key global consumer trends should marketers should concentrate on this year? Read on and find out.
|
|
Need Buy-In For Your Global Segmentation Work? Read This. by Joan Palmquist, Lisa Gudding | 08/04/2009
This white paper offers global marketers a step-by-step playbook for introducing and implementing segmentation results for large multi-country and single country programs.
|
|
Brand America On the Rise by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 10/13/2009
The US has jumped from #7 to #1 in this year's seminal study of the world's nation brands. Why is this leap significant to the global stage? What's behind the change?
|
|
Rewind, Pause, Forward by Jennifer James, GfK Roper Consulting | 10/06/2008
What can be learned from consumer reaction to prior downturns? What's the current mood of the world? And, how do you use these insights to win going forward? A must-listen podcast!
|
|
The World's Most Stylish Cities by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 06/30/2009
Need some creative inspiration for your next product launch or ad campaign? Consider a quick jaunt to one of these 10 cities, which lead the world in fashion and design.
|
|
The World's Best Cities to Eat Well by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 08/04/2009
Need a great place to host your next international dinner meeting? Want to add some global flavor to your marketing plans? Get some foodie-inspired ideas from these 10 cities.
|
|
The World's Happiest Cities by Xiaoyan Zhao, GfK Roper Public Affairs & Corporate Communications | 09/02/2009
What's the happiest place on earth? The answer, based on the perceptions of consumers around the world, may surprise you!
|
|
Experiencing Globalisation by Anna Clark, GfK Roper Consulting | 02/16/2010
On a recent trip to Delhi, we took the opportunity absorb the city, do some people watching, and as trend spotters on tour, check out the local advertising.
|
|
Need to Know 2010, Beyond Recession by Kathy Sheehan, GfK Roper Consulting | 03/01/2010
How are consumers today looking to move past the recession? And what do these trends mean to marketers? Hear the latest global consumer trends outlook from Kathy Sheehan.
|
|
The New Globalists : Leapfrogging the recession by going abroad by Jon Berry, GfK Roper Consulting | 03/01/2010
Why go to grad school when you can go abroad to leapfrog the recession? Inside the new, personal era of globalization.
|
|
Cooking For All Curries Favour in India by David Crosbie, GfK Roper Consulting | 03/11/2010
Indian cooking is loved all around the world – but food marketers should note who cooks it and why.
|
|
The Pitfalls of Simplicity by Diane Crispell | 03/12/2010
Simple isn't always simple, and marketers need to understand why, or they run the risk of irritating consumers.
|
|
Growing Into Aging: What jazz musicians can teach us about the graying of the world by Jon Berry, GfK Roper Consulting | 04/06/2010
Cedar Walton, Jimmy Cobb and crew give a tutorial on aging that the marketing world could take lessons from
|
|
Ash Clouds Our View of the Future by David Crosbie, GfK Roper Consulting | 04/23/2010
As the dust settles on an unprecedented week of travel disruption, David Crosbie considers the effect such events can have on how we plan ahead.
|
|
Green Responsibility by David Crosbie, GfK Roper Consulting | 05/20/2010
A couple of recent news events have made this question more pertinent than ever.
|
|
The Wide World In The Living Room by GfK Business & Technology | 06/08/2010
An investigation of what technology people use for the Internet and TV in Central and Eastern Europe
|
|
Police Popularity Rises On A Global Scale According to International GfK Study : Citizens Worldwide Report Increased Trust of Officers but Skepticism Toward Politicians Remains by GfK Custom Research North America | 06/10/2010
Ever wondered which profressional group is the most trusted? Examine the global trust index to find out.
|
|
Winners and Losers: Recession Impact on Perceptions of Financial Services Companies by Doug Cottings, GfK Financial Services | 07/28/2010
Following one of the worst economic crises in recent history, what can financial services professionals do the rebuild their image and reputation?
|
