Posts containing keyword: Green
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Global Enviromental Concerns Growing by Tim Kenyon, GfK Roper Consulting | 09/10/2008
Concerns over pollution and climate change are rising worldwide. Find out why and who consumers around the world think should take the lead to addressing them.
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Sustaining Personal Mobility In the Evolving Urban Living Context by GfK Automotive | 06/16/2009
America's New Urbanism and urban-living movement has major implications for the Automotive industry, not to mention green marketers. Learn how in this acclaimed ESOMAR paper.
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Green Gets Real... by Tim Kenyon, GfK Roper Consulting | 03/10/2009
GfK Roper Green Gauge study, reveals that consumers are not only more aware of green issues, but are finding practical ways to be eco-friendly while also saving money.
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Is The Recession Taking A Bite Of Of Green Enthusiasm? by Tim Kenyon, GfK Roper Consulting | 04/10/2009
Is the recession taking a bite out of environmentalists’ passion to buy green? Or, do opportunities exist for green savvy marketers?
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Is Saving Money the New "Green"? by Diane Crispell, GfK Roper Consulting | 12/11/2008
Has saving the rainforests taken a back seat to saving money? What's the key to gaining market share in the age of belt tightening? Consider these trends that may hold the answer.
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Beyond Scrimp 'N Save by Diane Crispell, GfK Roper Consulting | 04/09/2009
Which of the 26 key global consumer trends should marketers should concentrate on this year? Read on and find out.
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Welcome To A New Age of Green Pragmatism by Tim Kenyon, GfK Roper Consulting | 11/18/2009
Today, going green is more about practical matters, as opposed to the alturistic. It's about saving money, health, getting value and promoting safety.
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Going against the grain? by David Crosbie, GfK Roper Consulting | 01/28/2010
Tokyo’s recent Eco Products Fair showcased a range of innovations that fit with the idea that being kind to the environment doesn’t have to involve great cost or complexity.
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Need to Know 2010, Beyond Recession by Kathy Sheehan, GfK Roper Consulting | 03/01/2010
How are consumers today looking to move past the recession? And what do these trends mean to marketers? Hear the latest global consumer trends outlook from Kathy Sheehan.
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Why Green Weathered the Storm and What it Means for Your Business by Tim Kenyon, GfK Roper Consulting | 03/09/2010
With 52% of consumers saying they plan to be more environmentally conscious in the next year, now is the time to understand where they are moving in the green arena.
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Top Green Trends for 2010 by Tim Kenyon, GfK Roper Consulting | 04/07/2010
What are the top green marketing trends for 2010? Where do Americans fall among the environmental spectrum? Go inside the new era of Green Pragmatism in this webcast.
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Consumers' Green Attitudes No Fairy Tale by David Crosbie, GfK Roper Consulting | 03/31/2010
The British government’s latest climate change campaign has been criticised by advertising watchdogs after hundreds of complaints from the public
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Green Responsibility by David Crosbie, GfK Roper Consulting | 05/20/2010
A couple of recent news events have made this question more pertinent than ever.
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