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Posts containing keyword: Innovation Creating Actionable Segmentation by Lisa Gudding | 06/16/2009 In this case study, global oil giant BP shows how to move from insights to action with its award-winning global segmentation program. Deciphering Innovation Patterns to Find Tomorrow's Opportunity Space by Phil Roos, GfK Strategic Innovation | 05/27/2009 How do successful brands predict the next big thing in their category? In this informative case study, Wrigley and the experts from GfK Strategic Innovation show you how. Linking Consumer Insights to Metrics that Matter by David Krajicek | 05/28/2009 In the strategic innovation and new product development process, linking messaging and marketing to concept success has been difficult. That is until now... A New Path to Innovation Success: Understanding the Role of Evolving Consumer Needs States by Ralph Blessing, GfK Strategic Innovation | 06/16/2009 In today's increasingly competitive, fast-paced and seemingly unpredictable world, can marketers really find a way to predict the "next big thing" in their category? New Twists on Mega Drivers by Diane Crispell, GfK Roper Consulting | 07/01/2009 Food impacts and reflects our generational and cultural identities as Americans and citizens of the world. To learn how, check out this presentation. FACT: Innovation Can Be Predictable...Here's How by Phil Roos, GfK Strategic Innovation | 10/20/2009 Take an inside look at a cutting-edge approach that goes beyond traditional analysis to help you find tomorrow's white space today in this informative white paper. Need Buy-In For Your Global Segmentation Work? Read This. by Joan Palmquist, Lisa Gudding | 08/04/2009 This white paper offers global marketers a step-by-step playbook for introducing and implementing segmentation results for large multi-country and single country programs. Why Segmentation Studies Fail by Joan Palmquist | 10/01/2009 In order to learn about the state of customer segmentation research, GfK Custom Research North America talked to marketing and research directors in a variety of industries. The Good, The Bad and The Ugly of New Product Innovation by Phil Roos, GfK Strategic Innovation | 11/18/2009 Timing is everything...but it's not the only thing, especially when it comes to developing new products. Learn how and when to make winning innovation happen in this ARF webcast. A New Twist on NPD by Anna Clark, GfK Roper Consulting | 01/21/2010 What can marketers learn from teenage boys who douse themselves in cologne? Lots! Here's how the Lynx (Axe) brand is using consumer trends to develop winning innovation. Going against the grain? by David Crosbie, GfK Roper Consulting | 01/28/2010 Tokyo’s recent Eco Products Fair showcased a range of innovations that fit with the idea that being kind to the environment doesn’t have to involve great cost or complexity. Testing The Market for A Bag of Dust by Joan Palmquist | 01/28/2010 According to a concept test, how many consumers said they might be interested in a new product called "a bag of dust"? Making Sense of Emotions with EMO Sensor® at ARF Re:think! 2010 by John Wittenbraker | 03/15/2010 There’s no question that emotions are important to marketers—not just in advertising but in managing the entire customer experience. And yet there hasn’t been a satisfying... What They'll Want in 2015 by Leah Robinson | 03/18/2010 In developing new products, understanding the new normal means figuring out what will appeal to customers not just one year from now, but further out in the future. Selling Innovation to Aging Boomers by Diane Crispell, GfK Roper Consulting | 04/12/2010 Is it worthwhile to pitch new and improved products to older Boomers, or should marketers concentrate on reaching younger novelty seekers? Beyond the Trends by Ralph Blessing, GfK Strategic Innovation | 05/10/2010 Learn how to make reasoned predictions on what the future holds based on what customers will want tomorrow in this educational video. Businesses Are People Too by Joan Palmquist, Anette Bendzko | 05/18/2010 Do companies have personalities? And can you identify different business segments and then tap into their needs and behaviors to more effectively sell to them? Absolutely! Success with Ethnography in Tech by GfK Business & Technology | 05/24/2010 A look at how ethnography can be used as a helpful research tool in the Tech sector. Mobile Technology for Research Innovation by GfK Business & Technology | 05/28/2010 Explore the many ways in which technology can be used to generate completely new ways of conducting research.	Menu Home About GfK insights4u About GfK Custom Research North America Contact Us FAQ insights4u Recommends Tech Talk Top Green Trends for 2010 Need to Know 2010, Beyond Recession Loyalty in Turbulent Times: Insights for Retail Banks FACT: Innovation Can Be Predictable...Here's How Roper Pulse Blog Users Recommend Beyond Scrimp 'N Save Feel the Rage and Prepare to Be "Janmoired" A New Path to Innovation Success 6 Steps To Improving Customer Satisfaction and Loyalty Why Segmentation Studies Fail Recent Posts Winners and Losers: Recession Impact on Perceptions of Financial Services Companies Following one of the worst economic crises in recent history, what can financial services professionals do the rebuild their image and reputation? by Doug Cottings GfK Future Buy Study Unveils New "XTreme Shoppers" Poised to Change Shopper Marketing Dynamic Meet the new “XTreme Shopper” and go inside the new shopping landscape in GfK's Future Buy Study. by Lewis Paine How To Make It In The "Experience" Economy In the ups and downs of the “new economy,” how can you set your company apart from others and ensure that you’re capturing customers for the long haul? by Jeanne Wichterman 2 comments And The AP-GfK Poll says...A Look at the Current Political Approval Rates Which political party is trusted by more Americans to handle the economic issues? Find out by watching Geoff Feinberg outline the latest findings from the Politics Topline. by GfK Roper Public Affairs & Corporate Communications Time for a 'Gut Check' - Do You Know the Science Behind Good Digestion? Ever wondered what causes digestive upsets and how to prevent them? Examine this GfK Roper "Gut Check" survey, sponsored by Align®, to unravel myths about the digestive system. by GfK Roper Public Affairs & Corporate Communications The AP-GfK Poll on Politics Economy and Health care Watch Geoff Feinberg of the AP-GfK Poll outline the latest findings from the Politics Economy and Health care Topline. by GfK Roper Public Affairs & Corporate Communications Understanding the New Consumer Unsure what to expect from consumers in the wake of the recession? Examine the four major consumer reactions that emerged from the GfK Roper Reports Worldwide data. by Kathy Sheehan In Search of the Digital Consumer Examine what conclusions were made during the 2010 GfK Research Summit on how market research can contribute to understanding digital consumers and their consumption behavior. by GfK Custom Research North America Employee Engagement Find out some of the simple things you can do every day to positively impact how employees feel about coming to work. by Angela Ballinger
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