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Recent Posts

Winners and Losers: Recession Impact on Perceptions of Financial Services Companies
Following one of the worst economic crises in recent history, what can financial services professionals do the rebuild their image and reputation?
by Doug Cottings GfK Author

GfK Future Buy Study Unveils New "XTreme Shoppers" Poised to Change Shopper Marketing Dynamic
Meet the new “XTreme Shopper” and go inside the new shopping landscape in GfK's Future Buy Study.
by Lewis Paine GfK Author

How To Make It In The "Experience" Economy
In the ups and downs of the “new economy,” how can you set your company apart from others and ensure that you’re capturing customers for the long haul?
by Jeanne Wichterman GfK Author
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And The AP-GfK Poll says...A Look at the Current Political Approval Rates
Which political party is trusted by more Americans to handle the economic issues? Find out by watching Geoff Feinberg outline the latest findings from the Politics Topline.
by GfK Roper Public Affairs & Corporate Communications GfK Author

Time for a 'Gut Check' - Do You Know the Science Behind Good Digestion?
Ever wondered what causes digestive upsets and how to prevent them? Examine this GfK Roper "Gut Check" survey, sponsored by Align®, to unravel myths about the digestive system.
by GfK Roper Public Affairs & Corporate Communications GfK Author

The AP-GfK Poll on Politics Economy and Health care
Watch Geoff Feinberg of the AP-GfK Poll outline the latest findings from the Politics Economy and Health care Topline.
by GfK Roper Public Affairs & Corporate Communications GfK Author

Understanding the New Consumer
Unsure what to expect from consumers in the wake of the recession? Examine the four major consumer reactions that emerged from the GfK Roper Reports Worldwide data.
by Kathy Sheehan GfK Author

In Search of the Digital Consumer
Examine what conclusions were made during the 2010 GfK Research Summit on how market research can contribute to understanding digital consumers and their consumption behavior.
by GfK Custom Research North America GfK Author

Employee Engagement
Find out some of the simple things you can do every day to positively impact how employees feel about coming to work.
by Angela Ballinger GfK Author