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GfK research in partnership with http://t.co/e9fmsFd7 is providing deeper insights into users of digital coupons ... http://t.co/5odjRIJc
10:35 AM May 16
GfK releases strong sales and income results for Q1, with high organic growth in key regions ... http://t.co/Y92SE7j9
04:39 PM May 15
This AP/CNBC poll -- with data collection by GfK Roper -- has been covered by The New York Times, USA Today,... http://t.co/7dvBkB3r
02:23 PM May 15
Trying to stay up-to-date on consumer measurement? Get V6 of the Marketing Scales Handbook, just out with 682 new measures. #GfKAmerica
05:54 PM May 14
My week on twitter: 5 retweets received, 22 new followers, 3 mentions. Via: http://t.co/2gswiyE9
05:37 PM May 14
Data from GfK's Media team helped inform this splashy ESPN ad, which appears on the cover of this week's Ad Age ... http://t.co/vIdU8WHW
03:52 PM May 14
GfK research on simultaneous tablet/TV use frames this new MediaPost blog entry ... http://t.co/c0t7Yv0R
02:47 PM May 9
Innovate or Die was shared via 'email'.
06:38 PM May 7
My week on twitter: 4 retweets received, 23 new followers, 1 mentions. Via: http://t.co/2gswiyE9
12:19 PM May 7
Innovate or Die was shared via 'twitter'.
09:10 PM May 6
Integrated Customer Measurement was shared via 'email'.
10:32 AM May 5
The Key Drivers of Customer Delight and Dissatisfaction are Changing was shared via 'email'.
10:29 AM May 5
Innovate or Die was shared via 'email'.
10:23 AM May 5
Skeptical Optimists? was shared via 'linkedIn'.
08:06 AM May 2
Skeptical Optimists? was shared via 'like'.
08:05 AM May 2
Skeptical Optimists? was shared via 'facebook'.
05:01 PM May 1
http://www.gfkinsights4u.com/insights4u.cfm?articleID=484


Pricing Models in Marketing Research
www.gfkinsights4u.com
07:41 PM Mar 28
Location Wars:The secrets of country brand marketing http://www.themarketer.co.uk/trends/location-wars-the-secrets-of-country-brand-marketing/?locale=en


Location Wars:The secrets of country brand marketing
www.themarketer.co.uk
Forget postcard clichés, country brand marketing has become big business as nations battle it out for top billing on the world stage to attract business and tourism. Muireann Bolger looks at what makes a strong country brand and the winners and losers of 2011
09:20 PM Nov 30
The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756


’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
08:56 PM Nov 30
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!


AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
02:48 PM Nov 30
Wouldn’t It Be Great To Be In The Customer Experience Business? http://www.gfkinsights4u.com/insights4u.cfm?articleID=448


Wouldn’t It Be Great To Be In The Customer Experience Business? - insights4u - Share Knowledge, Take
www.gfkinsights4u.com
There is a world of difference between being in the Experience business (capital “E”) and designing the customer experience (small “e”).
09:31 PM Oct 26
Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.gfkinsights4u.com/insights4u.cfm?articleID=449


Younger Automobile Buyers Not as Brand Loyal as Older Counterparts - insights4u - Share Knowledge, T
www.gfkinsights4u.com
New survey shows steady decline in customer loyalty for specific brands, signals the need for a new approach to marketing automobiles in the future
09:30 PM Oct 26
Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? http://www.gfkinsights4u.com/market_research_and_the_smartphone-__star_crossed_lovers_or_strangers_in_the_night.html


Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? - insights4u - S
www.gfkinsights4u.com
Wayne Gretzky famously said he always skates to where the puck is going. In market research, it is clear the puck is headed straight to the smartphone.
07:28 PM Oct 26
Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.marketwire.com/press-release/younger-automobile-buyers-not-as-brand-loyal-as-older-counterparts-1577965.htm


Younger Automobile Buyers Not as Brand Loyal as Older Counterparts
www.marketwire.com
NEW YORK, NY--(Marketwire - Oct 26, 2011) - During the past decade, automobile manufacturers have experienced a steady decline in customer loyalty for specific brands. This change signals the need for a new approach to marketing automobiles in the future according to a new survey conducted by GfK Au...
07:10 PM Oct 26



What our experts are saying...
Jim Brown
Consultant, GfK Shopper and Retail Strategy
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