Insights4U  Follow Us   RSS Feed   Follow Us on Twitter   Follow Us on Facebook   Follow Us on LinkedIn

Tech Talk

GfKinsights4u Social Network
Follow Us
RSS Feed   Follow Us on Twitter   Follow Us on Facebook   Follow Us on LinkedIn
http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'like'
06:27 AM Feb 5
http://www.gfkinsights4u.com/transcending_brand__and__loyalty.html was shared via 'linkedIn'
06:27 AM Feb 5
Transcending Brand & Loyalty was shared via 'twitter'.
06:27 AM Feb 5
#GirlScouts rolling out new campaign on Capitol Hill tomorrow with new research on girls and leadership: http://t.co/AsKzbUHj (client) #fb
09:58 PM Jan 31
Celebrating 100 Years of #girlscouts ! Read our full report here - http://t.co/2f6q1V9g
02:52 PM Jan 31
Great Stuff @girlscouts #getherthere http://t.co/tmf1q0hn
01:46 PM Jan 31
Wave 5 innovation forces you int he future & step out of your comfort zone #CIevent2012
11:48 AM Jan 31
#CIevent2012 Wave 5 Examples: #Axe, #Crestwhitestrips, #prius, #bagster, #coppertone contnuous spray-GAME CHANGING innovation #CIevent2012
11:04 AM Jan 31
When you build segmentation studies don't just ask what you're doing today, but more importantly what are you doing tmrw #CIevent2012
11:04 AM Jan 31
Wave 5 Innovation: when you can create a whole new category that still meets the same need states but in a completely new way#CIevent2012
11:04 AM Jan 31
There are 4 buckets that help organize purchasing motivation: Security, Wellbeing, Gratification & Convenience #CIevent2012 #gfkcrna
11:04 AM Jan 31
Wouldn't It Be Great To Be In The Customer Experience Business? was shared via 'linkedin'.
04:12 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:11 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:11 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:07 PM Jan 27
http://gfkresearch.mediaspa.com/home.cfm?x=1 was shared via 'tweet'
04:07 PM Jan 27
Location Wars:The secrets of country brand marketing http://www.themarketer.co.uk/trends/location-wars-the-secrets-of-country-brand-marketing/?locale=en


Location Wars:The secrets of country brand marketing
www.themarketer.co.uk
Forget postcard clichés, country brand marketing has become big business as nations battle it out for top billing on the world stage to attract business and tourism. Muireann Bolger looks at what makes a strong country brand and the winners and losers of 2011
09:20 PM Nov 30
The Economist: ’Tis the season to be frugal http://www.economist.com/node/21538756


’Tis the season to be frugal
www.economist.com
THANKSGIVING DAY, which this year falls on Thursday November 24th, is fast approaching and retailers in America are getting ready to lay out their wares in the hope that the annual stampede by shoppers wi
08:56 PM Nov 30
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!


AMA TV: Gap Goes Back to Basics
videos.marketingpower.com
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
02:48 PM Nov 30
Wouldn’t It Be Great To Be In The Customer Experience Business? http://www.gfkinsights4u.com/insights4u.cfm?articleID=448


Wouldn’t It Be Great To Be In The Customer Experience Business? - insights4u - Share Knowledge, Take
www.gfkinsights4u.com
There is a world of difference between being in the Experience business (capital “E”) and designing the customer experience (small “e”).
09:31 PM Oct 26
Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.gfkinsights4u.com/insights4u.cfm?articleID=449


Younger Automobile Buyers Not as Brand Loyal as Older Counterparts - insights4u - Share Knowledge, T
www.gfkinsights4u.com
New survey shows steady decline in customer loyalty for specific brands, signals the need for a new approach to marketing automobiles in the future
09:30 PM Oct 26
Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? http://www.gfkinsights4u.com/market_research_and_the_smartphone-__star_crossed_lovers_or_strangers_in_the_night.html


Market Research and the Smartphone: Star Crossed Lovers Or Strangers In The Night? - insights4u - S
www.gfkinsights4u.com
Wayne Gretzky famously said he always skates to where the puck is going. In market research, it is clear the puck is headed straight to the smartphone.
07:28 PM Oct 26
Younger Automobile Buyers Not as Brand Loyal as Older Counterparts http://www.marketwire.com/press-release/younger-automobile-buyers-not-as-brand-loyal-as-older-counterparts-1577965.htm


Younger Automobile Buyers Not as Brand Loyal as Older Counterparts
www.marketwire.com
NEW YORK, NY--(Marketwire - Oct 26, 2011) - During the past decade, automobile manufacturers have experienced a steady decline in customer loyalty for specific brands. This change signals the need for a new approach to marketing automobiles in the future according to a new survey conducted by GfK Au...
07:10 PM Oct 26
Holiday 2011 Trend: More Gifts Under the Tree ... For Me - DailyFinance http://www.dailyfinance.com/2011/10/24/holiday-2011-trend-more-gifts-under-the-tree-for-me/


Holiday 2011 Trend: More Gifts Under the Tree ... For Me - DailyFinance
www.dailyfinance.com
Recession-scarred shoppers are tired of cutting back, and they're ready to give in to their pent up spending impulses, experts say. So after a few years of austerity, this holiday season, many people are going to be splurging a bit more on presents for themselves.
07:09 PM Oct 26



What our experts are saying...
Howard Lax
Vice President, GfK Customer Loyalty
Latest Post:
The Generational Effect: Customer Loyalty Across The Generations