According to a GfK concept test, 3% of consumers reported that they “might or might not buy” a new product called “bag of dust.”
Answer: True!
Years ago, GfK actually set out to write a bad concept and test it to prove that consumers really do pay attention and recognize a bad idea when they see it. It was called "bag of dust" for whenever you needed a little dust and didn't want to collect your own. (It started out as bag of dirt but that didn’t sound feasible so we changed it). We got a 0% top box and a 0% top two box. Approximately 3% of respondents said they “might or might not buy” the product.
Testing The Market for A Bag of Dust Just for Fun!
True or false?
According to a GfK concept test, 3% of consumers reported that they “might or might not buy” a new product called “bag of dust.”
Answer: True!
Years ago, GfK actually set out to write a bad concept and test it to prove that consumers really do pay attention and recognize a bad idea when they see it. It was called "bag of dust" for whenever you needed a little dust and didn't want to collect your own. (It started out as bag of dirt but that didn’t sound feasible so we changed it). We got a 0% top box and a 0% top two box. Approximately 3% of respondents said they “might or might not buy” the product.
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Nov 30
Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back to basics and expanding their international presence, just in time for the holidays-networking, GfK Custom Research's 3 keys to help ensure a successful customer loyalty program and more!
AMA TV: Gap Goes Back to Basics videos.marketingpower.com Attention Marketers: AMA TV brings you another great episode of marketing news and insights. Hear about big brands, networking and customer loyalty! This week hear how Gap is going back
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